Follow the Data: Instagram Edition

How AI uses our data to personalize our Instagram feeds

As teen interns of the Computer History Museum who scroll through social media every day, we wondered where our data and information collected by social media platforms goes. Well, we found out that Instagram uses it to create personalized content for their users!

Our goal is to inform others who have wondered about how Instagram always finds posts or ads that they’re interested in. In this video, we break down how artificial intelligence, or AI, is able to make this happen.

Check out our journey following the data in Instagram!


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