Since 2017, Exponential Center interns have helped to advance initiatives at CHM. Their research and content development has helped lay the foundation for the events, education materials, oral histories, and more. Each class of interns brings new talents and knowledge bases to their work, building on the contributions of their predecessors. Their projects explored new audiences and new mediums for the center and CHM. This year was no exception.
In June 2019, four college students from universities on opposite coasts and studying fields as diverse as global studies and computer science arrived at CHM. They had worked in a museum, a startup, a security and privacy lab, and a rowing club. They knew languages ranging from French to Spanish to Korean to Python. They all shared a passion for entrepreneurship and innovation.
Here are some highlights of their work this year.
On their first day, the interns hit the ground running, working to prepare an activity for CHM’s Teen Takeover, an annual after-hours event where teens explore how technology helps define the past, present, and future of society. Exponential would add an entrepreneurial spin by developing activities for teens that distilled lessons from its One Word initiative. The goal: to empower teens to see themselves as future entrepreneurs.
In addition to creating two “mythbusters” posters, interns created three activities to spark teens’ interest in entrepreneurship: a “wordle” or word cloud that updated in real time; a timed business pitch challenge; and a “One Word” word scramble game. The activities were designed to be fun and interactive, garnering roughly 300 instances of engagement, to make entrepreneurial topics accessible to the event’s nearly 500 attendees.
The experience was a rewarding one for participants and for the interns, whose roles as facilitators required a quick transformation from CHM novices into entrepreneurial experts. Planning and facilitating these activities, all during their first week, fostered confidence and a strong team dynamic that would carry through their projects for the rest of the summer. Most importantly, the event became one of their favorite summer memories.
After Teen Takeover, our interns focused on researching, becoming experts on company founders and builders in Silicon Valley and beyond. Their findings helped set the stage for a broad array of Exponential offerings, from oral histories to events to exhibits.
Felipe and Sungmin set to work researching future subjects of oral histories to help prepare the interviewer, Exponential Center’s executive director, Marguerite Gong Hancock. But this process would involve much more than writing interview questions.
Felipe chose to prepare background materials on Steve Blank, a serial entrepreneur and educator who has changed the way many think about and operate startups. Felipe drew on a variety of sources, from past interviews to Steve’s own blog. He also had the unique opportunity to study artifacts from Steve’s past, including newspaper articles, magazine ads, and business documents. The artifacts added a tangible element to an otherwise digital research project, helping bring Steve Blank’s history to life for Felipe.
Using these sources, Felipe traced and articulated the arc of Steve’s illustrious career in a 79-page written account. This in turn helped him to develop thought-provoking questions for Steve’s oral history. On the day of the interview, Felipe had the opportunity to meet the individual he had learned so much about. He described the experience as “surreal.”
Meanwhile, Sungmin studied the founders of Intuit: Scott Cook, Tom Proulx, and Eric Dunn. Researching three individuals at the same time was a unique challenge, but it allowed Sungmin to integrate all their perspectives on the founding and building of Intuit.
Sungmin ultimately produced 80 pages worth of research guides and accompanying questions (Nicole assisted in researching Eric Dunn). Though he could not meet the founders before their interviews, he did see them in person at the CHM Live event The Intuit Story, a rare conversation between Scott, Tom and Eric that also drew on Sungmin’s research. Afterward, Sungmin collaborated with Felipe to write a blog article featuring highlights from the panel discussion, now featured on CHM’s new website. Read “Making Change: 36 Years of Innovation at Intuit.”
Like Felipe and Sungmin, Allison and Nicole were lucky enough to see their research subject in person. But theirs was a little harder to shake hands with. Nicole and Allison spent much of their summer investigating Stanford Research Park (SRP), which has been home to foundational Silicon Valley companies like Hewlett-Packard and Fairchild Semiconductor as well as more recent world-changers like Facebook and Tesla.
Together, Allison and Nicole compiled a rolodex of significant figures in SRP’s history; a “core dig” listing the occupant of each SRP address in 1970, 2014, and 2019, respectively; in-depth research into Varian, SRP’s first tenant; a summary on all their findings; and a bibliography of informational sources on the figures and companies of SRP. Allison and Nicole’s work served as early research and development for a project that will depend on their contributions to take shape.
What is research without (content) development? Drawing on their ever-increasing knowledge of entrepreneurship and innovation in Silicon Valley, interns helped develop a variety of new educational materials and media formats using CHM’s oral history collection.
CHM has roughly 1,000 oral history interviews in its collection. With most interviews consisting of one to three hours of video footage and 20-50 pages of typed transcripts, that’s a lot of material! Our interns created four different digital content prototypes that draw key insights from CHM’s oral histories and aim to make them more accessible through shorter, dynamic formats.
Nicole chose to try kinetic typography, an animation technique that mixes motion and text to express ideas using video animation. As content for her kinetic typography video, Nicole took a short excerpt from Ann Winblad’s oral history interview, a story about Ann’s first entrepreneurial endeavor at age 8: selling Barbie clothes to the neighborhood kids for $1 apiece. The result was a video in which text and images play in time with Ann Winblad’s narration. This type of content is accessible to any age group, but may be especially appealing to a younger audience that is accustomed to consuming much of its content through image-rich videos.
Nicole believes kinetic typography helped to tell Ann’s story in a unique way. But since the process required a several-day time investment, she warns that it could be difficult to repeat on a large scale.
Rather than replicating oral history transcripts word-for-word, Sungmin hoped to articulate the themes he had identified while researching the Intuit founders. This drew him to the video essay format. With origins in academia, video essays have become popular for both educational and entertainment purposes.
Sungmin hopes that widely accessible content like his video essay can pique viewers’ interests and lead them to check out the full oral history and even related content, such as event footage.
To complement her counterparts’ video content, Allison worked on a text and image format designed to be consumable almost anytime, anywhere, by anyone: an infographic. Allison’s infographic draws on highlights from YouTube cofounder Steve Chen’s oral history. The information is enhanced by photos, graphics, and a video of YouTube CEO Susan Wojcicki, which is an example of how infographics can serve as an entry point to other CHM content.
Allison points out that the template she created for Steve Chen can be used for any other interviewee in our collection, making the project scalable and visually consistent. Allison believes infographics can easily be embedded into the CHM website and are easier to view than videos in the absence of high-speed internet.
Felipe explored a format that could provide an in-depth and visually compelling look at oral history content: a “glideshow,” or photo journal. Viewers “glide” through a slideshow of seamlessly integrated text boxes and photos. Felipe’s photo journal draws on his earlier research of Steve Blank and includes Steve’s early life, his first entrepreneurial endeavors, and his involvement with marketing and the personal computer. This glideshow condenses content from Steve’s 44-page transcript into roughly 6 pages of text, with the added richness of images.
These prototypes were presented at an all-staff showcase and opened everyone’s minds at CHM to new content possibilities and ways of thinking.
Our interns have returned to their lives outside CHM with knowledge about the entrepreneur’s journey and ecosystem, experience in finding and synthesizing pertinent information, and the satisfaction of having made a positive contribution to projects and initiatives at CHM. We believe their part in CHM’s transformation will help shape opportunities for us to inspire and be inspired by young people, to enliven and diversify our portfolio of offerings, and to convene and reach new members of our community.
I speak for the Exponential team when I say it was a pleasure to have such talented, hardworking and kind individuals as part of our team this summer. But it has been a unique honor for me, a former Exponential intern, to work so closely with this year’s class and to continue to play a part in the program.
If you’re interested in becoming an Exponential Center intern or have questions about the program, contact Exponential Center Education.