Trip Hawkins is a Hall of Fame game industry and digital media consultant. He also advises Digital Chocolate where he was Founder and Chief Executive Officer from 2003-2012, and has spent his entire career in new media. Digital Chocolate has made more than 100 award-winning social and casual games and is a high-volume publisher for Facebook, web and smartphones. Working for Steve Jobs and Apple Inc. from 1978-1982, Mr. Hawkins helped define and deliver products that came to define the PC industry. In 1982, he founded and spent 12 years building and leading Electronic Arts Inc. to become the largest independent game publisher. After Electronic Arts, he returned to the hardware platform business with 3DO, a pioneer in network content and delivery, digital video, graphics, and optical storage before founding Digital Chocolate in 2003.