Regis McKenna is a highly regarded marketer, who introduced many of the ideas that make up today’s mainstream technology marketing.
In 1970 McKenna founded his own high-tech marketing firm, Regis McKenna Inc., and worked with many entrepreneurial startups during their formative years, including America Online, Apple, Electronic Arts, Genentech, Intel, Linear Technology, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others.
He has serves on advisory boards of the Computer History Museum’s Exponential Center, the San Jose State Engineering School’s Innovation Design Center and Opus Capital. McKenna was a general partner of Kleiner Perkins Caufield & Byers. He is an investor and board member of several Silicon Valley startup firms. McKenna is a founding member of the Santa Clara University Center for Science, Technology and Society. (Now the Miller Center). He is also a Trustee Emeritus of the University.
McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. McKenna is the author of numerous articles and publications, including Real Time, Preparing for the Age of the Never Satisfied Customer (Harvard Business School Press, 1997) and Total Access, Giving Customers What They Want in an Anytime, Anywhere World (Harvard Business School Press, 2002).
McKenna has a BA from Duquesne University and received honorary PhDs from Duquesne University (1990), Saint Vincent College (1991), Santa Clara University (2002), Stevens College of Engineering (2002) and the University of Ireland Cork (2016).