Jennifer 8. Lee is an entrepreneur, documentary producer, journalist, seed investor and emoji activist. She has co-led an Angel List seed investment fund for Y Combinator, was a 2018 Fast Company Most Creative Person in Business, and is a Sundance Sloan fellow. She is cofounder and CEO of Plympton, a literary studio that innovates in digital publishing. A former New York Times reporter, Lee is a producer of The Search for General Tso and The Emoji Story (formerly Picture Character), both of which premiered at the Tribeca Film Festival, as well as Artificial Gamer. She is a cochair of the World Economic Forum's Global Future Council for Media, Entertainment and Sport. She is the founder of Emojination, a grassroots group whose motto is "Emoji by the people, for the people” and served as a vicechair of the Unicode Emoji Subcommittee.