Bruce Artwick was the founder and president of SubLogic Corporation and BAO Inc., two prominent companies in the computer gaming and simulation fields from 1977 to 1996. "Flight Simulator" and "Microsoft Flight Simulator" were two popular programs developed by him, and other serious and gaming simulations in space travel, control tower training, submarine simulation and pinball were also developed. Other projects included a computer aided design system for MGS Europe B.V. and text books about microcomputer interfacing and microcomputer graphics published by Prentice Hall.
Artwick sold BAO to Microsoft in 1996 and has since played a consulting role on old and new projects with various technology companies. Artwick earned Bachelor and Masters degrees in Electrical Engineering from the University of Illinois, developed projects for the Digital Computer Laboratory and Aviation Research Laboratory at Illinois, and was a group leader in the Radar Systems Group at Hughes Aircraft Co. in Culver City California developing digital signal processors.