Andy Cunningham is the founder and president of the Cunningham Collective. She came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Jobs left Apple to form NeXT and acquire Pixar, he chose her public relations agency, Cunningham Communication, to represent him. She continued to work with Jobs for several years and has developed marketing, branding, and communication strategies for game-changing technologies and companies ever since. Her first book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, was published in 2017.