Consider the impact auto racing (visibility, technologies) has had on the automotive industry. Computer games have evolved into a similar relationship with the computer industry. Because we get to design the problems that our players face (the game challenges) we have an opportunity to push the boundaries of graphics, user interface, AI, metrics and simulation. What we're currently learning about mapping these abilities to the psychology of our players will be used in the mainstream software of the future.
PARC-George E. Pake Auditorium
