Speaker Series

Early Technology Marketing Efforts: An Evening with Regis McKenna

Technology Marketing 101: Relationship marketing. One-to-one marketing. The never satisfied consumer... Recognize any of these marketing terms and concepts?

Spend an evening with Regis McKenna, Chairman Emeritus of The McKenna Group, author, and pioneer of many of the theories and practices of technology marketing that have become commonplace today. McKenna, who has worked with many of the most recognizable companies in Silicon Valley and helped launch some of the most important technological innovations of the last 30 years, will discuss early technology marketing efforts.

Jun 04, 2002
6:00 pm

Add to Calendar 06/04/2002 6:00 pm America/Los_Angeles Early Technology Marketing Efforts: An Evening with Regis McKenna Xerox PARC Pake Auditorium 3333 Coyote Hill Road Los Altos, CA,
Location

Xerox PARC
Pake Auditorium
3333 Coyote Hill Road
Los Altos, CA,

Directions

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