Still, I was always the reporter and Steve was the source and subject; I was the ink-stained wretch, and he was the rock star. More than anything, he wanted to get his stories told to the biggest and best audience possible, and I could give him that. For my part, I could sense he was bound for even bigger things and wanted to have a front-row seat. And so the overarching purpose for our social and personal interactions for the next 20 years would be journalistic transactions. And not all of them would please him.
Brent Schlender, Fortune Magazine
October 25, 2011
There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
John Hollar will moderate a conversation with the authors about Steve Jobs’ evolution and also about the book’s genesis and their collaboration. Please join us.
A book signing will follow the program. Kepler's Books will be on-site selling copies of the book before and after the program.
CSPAN Book TV will be recording this program for future broadcast.
This event is part of the Museum's acclaimed Revolutionaries speaker series, featuring renowned innovators, business and technology leaders, and authors in enthralling conversations often with leading journalists. Our audiences learn about the process of innovation, its risks and rewards, and failure that led to ultimate success.
Computer History Museum
1401 N. Shoreline Boulevard
Mountain View, CA, 94043