Amazon’s Rise as a Global Empire

Can you imagine life without Amazon? The company has changed the way we shop, invented products like Alexa, and disrupted industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering Amazon’s impact. We live in a world run, supplied, and controlled by Amazon.

What's the story behind how an internet retail upstart became one of the most powerful and feared entities in the global economy, with endless ambition for more growth? How have seismic changes inside the company over the past decade led to dramatic innovations, as well as missteps that turned public sentiment against it? And what drives Bezos, a tech geek who transformed himself into one of the wealthiest people in the world who rules Amazon with an iron fist?

Brad Stone, Bloomberg executive editor for global tech, will discuss his new book, Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, in a lively conversation with Emily Chang, anchor and executive producer of Bloomberg Technology and Studio 1.0. Stone will share insights from interviews with hundreds of current and former Amazon employees, competitors, regulators and critics, exploring the evolution of Bezos himself and major factors in the company’s remarkable rise.

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You can catch the full program here and enjoy reading the blog recap here.