Susan Kare joined Apple in 1982 as the sole creator of screen graphics in the Macintosh group. As the designer “who gave the Macintosh a smile,” she is best known for developing the distinctive icons, typefaces, and other pixel elements that gave the Macintosh its characteristic look and feel. Later, she founded Susan Kare Design, serving clients like Microsoft, IBM, and Facebook, worked as a creative director at Pinterest, and is currently design architect at Niantic Labs. Kare is the recipient of the AIGA medal and Lifetime Achievement Award from the Cooper Hewitt Design Museum/Smithsonian Institution.