Jon Iwata leads IBM’s marketing, communications and citizenship organization. This global team manages an integrated system that encompasses market insights, demand generation for IBM products and services, communications and corporate affairs, workforce enablement, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon joined the communications function of IBM in 1984 at the company’s Almaden Research Center in Silicon Valley, and was appointed Senior Vice President, Communications, in 2002. He assumed his current role on July 1, 2008. Jon holds a B.A. from the School of Journalism and Mass Communications, San Jose State University and is co-inventor of a U.S. patent for advanced semiconductor lithography technology.