An entrepreneur at the forefront of marketing, branding, positioning and communicating “the next big thing,” Andy Cunningham has played a key role in the launch of a number of new categories, including video games, personal computers, desktop publishing, digital imaging, and software as a service. Her first book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, was published in 2017.
Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. She is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. The firm has worked with companies in a variety of markets, such as artificial intelligence, information technology, big data, cloud, mobile apps, search, and virtual reality. She is also the host of the popular podcast Marketing Over Ice.
Andy serves on a number of corporate and nonprofit boards, including ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She is an Aspen Institute Henry Crown Fellow and has taught marketing classes at a variety of institutions. She graduated from Northwestern University.