Director of Marketing

Details

Classification: Exempt, Regular, Fulltime, Hybrid (60% on-site)

Location: Mountain View, CA

Department: Marketing

Position Summary

The Director of Marketing is a senior member of the Computer History Museum’s marketing department responsible for leading the day-to-day management and execution of integrated marketing and communications initiatives that support the museum’s mission, audience engagement goals, and revenue objectives. Reporting to the Chief Marketing and Experience Officer (CMEO), the Director plays a critical role in audience growth, increasing engagement, enhancing the visitor experience, and driving earned revenue through insight-led strategy and execution.

Working closely with the CMEO and cross-functional partners, the Director manages the development and delivery of marketing campaigns, promotional initiatives, and audience engagement efforts while helping translate institutional priorities, audience insights, and market data into effective and measurable marketing programs.

Responsibilities

Marketing Leadership & Visitor Experience

• Partner with the CMEO to support and implement marketing strategies that align with institutional priorities and organizational objectives.
• Translate audience research and visitor insights into actionable marketing plans, promotional strategies, and visitor experience improvements.
• Manage marketing calendars, workflows, and departmental processes to ensure timely delivery of campaigns, communications, and institutional initiatives.

Analytics & Revenue Optimization

• Manage the tracking, analysis, and reporting of attendance, ticketing, audience, and campaign performance data to help guide marketing decisions and resource allocation.
• Establish, monitor, and evaluate key performance indicators (KPIs) for visitation, campaign effectiveness, audience engagement, and revenue performance.
• Use data-driven analysis to help optimize marketing investments, media spending, promotional effectiveness, and audience growth strategies.
• Recommend and implement tactical adjustments to campaigns, pricing promotions, audience targeting, and marketing channels to improve revenue performance and attendance outcomes.

Marketing & Communications Execution

• Lead the execution of integrated marketing and communications plans for exhibitions, programs/events, and institutional initiatives.
• Manage CHM’s paid media planning, buying, optimization, and performance analysis across traditional and digital channels.
• Collaborate on messaging, creative development, and channel planning across digital, print, and on-site platforms.
• Ensure all communications and marketing materials consistently reflect institutional messaging, editorial standards, and CHM brand guidelines.
• Oversee promotional listings, advertising placements, community calendars, and distribution channels to maximize audience reach and visibility.
• Support the planning and coordination of marketing and communications workflows, helping to ensure timely development, review, and delivery of all marketing and communication materials.

Media Relations & Brand Building

• Develop and implement communications plans that increase earned media coverage at local, national and global levels.
• Support efforts to raise the museum’s profile and visibility, including securing media coverage for exhibitions, programs, special events and key fundraising initiatives.
• Help cultivate and sustain working relationships with key journalists and media partners in collaboration with the CMEO.

Cross-Department Collaboration

• Foster and maintain close working relationships with members of the Development and Curatorial departments to align marketing strategies with fundraising goals and exhibition priorities.
• Contribute to integrated planning processes across all departments that support institutional objectives.
• Attend museum events and programs designed for members and the general public to support engagement efforts, deepen audience understanding, and ensure visibility of marketing initiatives on-site.

Competencies

The qualities and behaviors that will define the role’s effectiveness and impact.

• Strategic Marketing Leadership: Develops and advances integrated marketing strategies that align with institutional priorities, audience needs, and revenue goals.
• Audience & Brand Focus: Understands audience behavior and market trends and translates insights into compelling campaigns and experiences that strengthen engagement and visibility.
• Data & Analytical Agility: Uses quantitative and qualitative data to inform decisions, evaluate performance, and optimize marketing effectiveness.
• Collaboration & Influence: Builds strong relationships across departments and effectively aligns stakeholders around shared goals and initiatives.
• Communication & Messaging: Demonstrates strong judgment in shaping clear, consistent, and audience-centered messaging across platforms and communications channels.
• Adaptability & Initiative: Navigates evolving priorities with flexibility, sound judgment, and a proactive approach to problem-solving and innovation.
• Media & External Relationship Management: Cultivates productive relationships with media, partners, vendors, and external stakeholders to support organizational visibility and impact.

Qualifications and Skills

Background, experience, skills, and qualifications.

Required

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field required.
• A self-starter with 5-7 years of marketing and public engagement experience, ideally in a museum setting or nonprofit organization.
• Demonstrated experience translating audience research into strategic marketing initiatives and campaigns.
• Strong fluency in audience data, ticketing systems, and performance analytics and reporting tools.
• Proven ability to manage media relations and secure earned media coverage.
• Track record of driving measurable growth in visitation, engagement, or comparable outcomes.
• Excellent writing, communication, and project management skills.
• Ability to collaborate effectively across disciplines and levels of leadership.
• Proficiency in Microsoft Office 365, including Word, Excel, PowerPoint, and SharePoint.
• Experience with or ability to quickly become proficient in CRM and marketing automation platforms such as Salesforce and HubSpot.

Preferred Skills

• Experience with CRM systems, audience segmentation, and marketing analytics platforms.
• Fluency in digital marketing channels, including email, social media, and paid campaigns.
• Familiarity with cultural institutions, contemporary audiences, and public engagement strategies.

Benefits

• Fully sponsored Medical, dental, and vision benefits
• Partially sponsored Health dependent costs
• Health Savings Accounts (HSA) with employer contributions
• 403(b) retirement plan with 1:1 employer matching
• Generous PTO (Paid Time Off) benefits
• Fully sponsored Life and Disability Insurance
• Employee Discounts in museum store and onsite cafe

Salary Range: $130,000–$150,000 annually

About CHM

At the Computer History Museum our mission is to decode technology—its computing past, digital present, and future impact on humanity. From the heart of Silicon Valley, we share insights from our research, our events, and our incomparable collection of computing artifacts and oral histories to convene, inform, and empower people to shape a better future.

At CHM, we believe that diversity and inclusion among our teammates is critical to our success. We provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, we will provide reasonable accommodations for qualified individuals with disabilities.

Our Values

At CHM, we strive to create a culture that is collaborative, caring, and fun, where we hold ourselves accountable, look for the best in each other, and learn together. These are our values: integrity, inclusiveness, innovation, communication, curiosity.

How to Apply

Are you ready to become a part of our team? In order to be considered for this position, applicants must include a cover letter, resume, and a list of three professional references and email to [email protected]. Please be sure to add the job title (exactly as it is spelled out on this site) that you are applying for in the subject line of your email.