Director of Marketing

Details

Classification: Exempt, Regular, Fulltime, Hybrid

Location: Mountain View, CA

Department: Marketing

Position Summary

The Director of Marketing is a senior member of the Computer History Museum’s marketing department responsible for shaping and executing integrated marketing strategies that advance the museum’s mission and institutional priorities. Reporting to the Chief Marketing and Experience Officer (CMEO), the Director plays a critical role in audience growth, increasing engagement, enhancing the visitor experience, and driving earned revenue through insight-led strategy and execution.

Working closely with the CMEO and cross-functional partners, the Director translates audience data, institutional priorities, and market insights into compelling campaigns that strengthen the museum’s visibility, relevance, and impact.

Responsibilities

Marketing Leadership & Visitor Experience

• Partner with the CMEO to shape and implement marketing strategies that align with institutional priorities and long-term organizational goals.
• Translate audience research (quantitative and qualitative) into actionable strategies that inform campaign development, audience engagement, and visitor experience improvements.

Analytics & Revenue Optimization

• Analyze attendance, ticketing, and audience data to identify trends and inform strategic direction.
• Define and maintain key performance indicators for campaigns, visitation, and revenue outcomes.
• Synthesize data into clear, actionable insights that drive optimization of marketing investments and audience growth.

Marketing & Communications Execution

• Lead the execution of integrated marketing and communications plans for exhibitions, programs/events, and institutional initiatives.
• Oversee CHM’s paid media strategy and execution by managing, analyzing, and optimizing all traditional and digital media.
• Play a key role in crafting and implementing marketing strategies to support earned and contributed revenue streams (e.g., venue rentals, group tours, store transactions, café sales, special events, etc.).
• Help establish measurable revenue targets and identify strategies to achieve them.
• Oversee the creation and implementation of press materials, exhibition announcements, and media outreach, ensuring clarity, consistency, and alignment with institutional messaging and branding.
• Manage ongoing listings and promotional placements across relevant media channels.
• Collaborate on messaging, creative development, and channel planning across digital, print, and on-site platforms.
• Ensure consistent application of CHM brand standards across all internal and external communications.
• Support the planning and coordination of marketing and communications workflows, helping to ensure timely development, review, and delivery of all marketing and communication materials.

Media Relations & Brand Building

• Develop and implement communications plans that increase earned media coverage at local, national and global levels.
• Support efforts to raise the museum’s profile and visibility, including securing media coverage for exhibitions, programs, special events and key fundraising initiatives.
• Cultivate and sustain relationships with key journalists, editors, and media partners in collaboration with the CMEO.

Cross-Department Collaboration

• Foster and maintain close working relationships with members of the Development and Curatorial departments to align marketing strategies with fundraising goals and exhibition priorities.
• Contribute to integrated planning processes across all departments that support institutional objectives.
• Attend museum events and programs designed for members and the general public to support engagement efforts, deepen audience understanding, and ensure visibility of marketing initiatives on-site.

Qualifications and Skills

• A self-starter with 5-7 years of marketing and public engagement experience, ideally in a museum setting or nonprofit organization.
• Demonstrated experience translating audience research into strategic marketing initiatives.
• Strong fluency in audience data, ticketing systems, and performance analytics.
• Proven ability to manage media relations and secure earned media coverage.
• Track record of driving measurable growth in visitation, engagement, or comparable outcomes.
• Excellent writing, communication, and project management skills.
• Ability to collaborate effectively across disciplines and levels of leadership.

Preferred Skills

• Experience with CRM systems, audience segmentation, and marketing analytics platforms.
• Fluency in digital marketing channels, including email, social media, and paid campaigns.
• Familiarity with cultural institutions, contemporary audiences, and public engagement strategies.

Benefits

• Fully sponsored Medical, dental, and vision benefits
• Partially sponsored Health dependent costs
• Health Savings Accounts (HSA) with employer contributions
• 403(b) retirement plan with 1:1 employer matching
• Generous PTO (Paid Time Off) benefits
• Fully sponsored Life and Disability Insurance
• Employee Discounts in museum store and onsite cafe

Salary Range: $130,000–$150,000 annually

About CHM

At the Computer History Museum our mission is to decode technology—its computing past, digital present, and future impact on humanity. From the heart of Silicon Valley, we share insights from our research, our events, and our incomparable collection of computing artifacts and oral histories to convene, inform, and empower people to shape a better future.

At CHM, we believe that diversity and inclusion among our teammates is critical to our success. We provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, we will provide reasonable accommodations for qualified individuals with disabilities.

Our Values

At CHM, we strive to create a culture that is collaborative, caring, and fun, where we hold ourselves accountable, look for the best in each other, and learn together. These are our values: integrity, inclusiveness, innovation, communication, curiosity.

How to Apply

Are you ready to become a part of our team? In order to be considered for this position, applicants must include a cover letter, resume, and a list of three professional references and email to [email protected]. Please be sure to add the job title (exactly as it is spelled out on this site) that you are applying for in the subject line of your email.