Pets.com sock puppet

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  • Description
Photographer
Richards, Mark
Dimensions
in box: 11 1/2 in x 7 3/8 in x 5 in; overall: 11 in x 6 1/2 in x 4 in
Manufacturer
Pets.com
Copyright Owner
©Mark Richards
Object ID
500003039

The online pet supply company launched in 1998 went from IPO to liquidation in just 268 days. It built huge brand recognition with its major ads and the sock puppet mascot that inspired this toy.